What Is the Amazon Retail Program—and Should You Apply?

The “Amazon Retail Program” is one of those phrases that gets tossed around in DTC brand meetings and LinkedIn posts — usually with a mix of excitement, confusion, and a little bit of fear. Is it Vendor Central? A special partnership? A shortcut to exposure? If you’re wondering what it actually is, how it differs […]
Why Does Amazon Ship in Such Big Boxes? Explained.

You’ve seen it before — maybe even yesterday. You open your front door and there it is: a box the size of a microwave. You slice it open, push aside the air pillows, and at the bottom? A single phone charger, or a pair of socks. So why does Amazon ship such small items in […]
What Are Amazon’s FBA Removal Fees—and How Can You Avoid Them?

What Are Amazon’s FBA Removal Fees—and How Can You Avoid Them? If you’ve ever pulled unsold inventory from Amazon’s warehouses, you’ve probably seen a charge labeled “FBA Removal Fee” on your statement. And if you weren’t expecting it, the cost can feel like a surprise tax on your business. These fees are real. They add […]
Amazon’s 2018 Strategy vs. 2025: What Sellers Can Learn from the Evolution

Amazon’s business strategy in 2018 focused on growth at scale — aggressive expansion of private label products, lightning-speed Prime delivery rollouts, and a sharp push into ad monetization. Fast-forward to 2025, and the landscape has evolved dramatically. For sellers who’ve been on the platform since then (or those studying Amazon’s past to prepare for its […]
Looking for Amazon Seller Services Near You? Here’s Why Local Matters More Than You Think

If you’ve ever typed “Amazon seller services near me” into Google, you already know the options can feel… generic. Cookie-cutter agencies, offshore freelancers, and vague promises flood the search results. But if you’re serious about growing your brand on Amazon — whether you’re in San Diego or elsewhere — working with a local Amazon consultant […]
How to Set Up Amazon Fulfillment the Right Way from Day One

If you’re launching your first product on Amazon, one of the biggest decisions you’ll face is how to handle fulfillment. For most sellers, that means setting up Fulfillment by Amazon (FBA). Done right, FBA unlocks Prime eligibility, built-in customer service, and scalable logistics. Done wrong, it can bury you in delays, inventory issues, and unnecessary […]
How to Get Your Amazon Account Reinstated Without the Runaround

It happens faster than you think.
You log in to Seller Central… and your account is suspended. No Buy Box. No sales. Just a cold, automated notification saying your selling privileges have been removed.
How to Properly Package Products for Amazon FBA (Checklist Inside)

If you’re preparing your first FBA shipment, packaging might feel like a small detail. But Amazon doesn’t see it that way.
Mess this up, and your products could be delayed, damaged, or rejected altogether.