It happens faster than you think.
You log in to Seller Central… and your account is suspended. No Buy Box. No sales. Just a cold, automated notification saying your selling privileges have been removed.
If you’re here, you’re probably already feeling the pressure. Maybe it’s your full-time income. Maybe you’ve got thousands of dollars in inventory stuck in FBA.
Whatever the reason — this guide will show you exactly how to get your Amazon account reinstated, without wasting weeks on appeals that go nowhere.
First: Why Amazon Suspended You (Even If It Feels Random)
Amazon suspends seller accounts for a variety of reasons, most of which fall into three buckets:
1. Performance Issues
- Low order defect rate (ODR)
- High late shipment rate
- Poor tracking or feedback scores
2. Policy Violations
- Selling restricted products
- Inaccurate item condition or description
- Pricing policy violations
(Understand Amazon’s pricing rules here)
3. Account Health or Verification
- Related account suspicions
- Identity verification failure
- Intellectual property complaints or authenticity issues
Step-by-Step: How to Get Reinstated
Amazon doesn’t just want an apology — it wants a plan. That means your Plan of Action (POA) is everything.
Here’s how to build one that actually works.
Step 1: Read the Suspension Notification Carefully
Start with the exact reason Amazon gives. Go to Seller Central > Performance > Account Health > Notifications to review the full message. Look for:
- What policy was violated
- Which ASINs were affected
- What documents or actions Amazon is requesting
If you’re not 100% clear on the issue, open a case and ask for clarification before submitting anything.
Step 2: Identify the Root Cause
Amazon doesn’t want excuses — it wants accountability. Your POA needs to address what happened, why it happened, and how you’re going to fix it.
Ask yourself:
- Was this an isolated fulfillment error?
- Are your suppliers or product listings non-compliant?
- Do you need better QA or documentation?
If you’re unsure, Amazon’s Account Health Rating guide can point you in the right direction.
Step 3: Write a Clear, Structured Plan of Action
Use this format:
1. What went wrong (admit the issue)
Example: “We mistakenly listed our product as new when it was refurbished, which violated the item condition policy.”
2. What you’ve done to fix it immediately
Example: “We have removed the listing, issued refunds where needed, and reviewed our full catalog for compliance.”
3. What you’ll do to prevent it long-term
Example: “We’ve implemented a 3-step verification process before listings go live, and staff has completed Amazon’s compliance training.”
Keep it short. Keep it factual. No emotions, no blaming Amazon.
Step 4: Upload the Right Documents (If Requested)
Depending on the type of suspension, Amazon may request:
- Invoices from suppliers (within last 365 days)
- ID verification (passport, utility bill, etc.)
- Proof of trademark or brand ownership
Make sure your name and address on the documents match your Amazon account exactly.
Step 5: Submit Your Appeal (and Be Patient)
Go to:
Seller Central > Performance > Account Health > View Appeal
Submit your POA and documents through the case page. You should get a reply in 24–48 hours, but responses can take longer during peak enforcement periods.
If your appeal is rejected:
- Review their feedback
- Revise your POA accordingly
- You can submit up to 3 appeals (sometimes more if escalated)
If your case stalls, consider escalating to executive seller support or requesting a review call through Account Health Services (available for Brand Registered accounts).
What to Avoid When Appealing
- Emotional language or blaming Amazon
- Submitting without fixing the real problem
- Multiple appeals without meaningful changes
- Over-explaining or including irrelevant details
- Copy/pasting generic POAs from forums
Amazon reviewers are trained to spot these — and reject them.
When to Bring in a Reinstatement Expert
If you’ve already been rejected once, or your account was suspended for something serious (like forged documents or intellectual property issues), it may be worth hiring a consultant.
At minimum, an expert will:
- Identify the real reason for the suspension
- Rewrite your POA in Amazon’s preferred language
- Handle documentation and submission follow-ups
- Help prevent future account health issues
Don’t Panic — Take Control
Getting suspended on Amazon feels personal. It’s not.
Amazon runs on automation and risk management — not fairness. Your best chance of reinstatement is a professional, proactive approach.
Need Help Reinstating Your Account?
At Space Command, we’ve helped brands recover from:
- Listing suspensions
- Pricing policy violations
- Performance deactivations
- Inauthentic claims and brand registry conflicts
If you need help building your Plan of Action — or just want someone who knows exactly what Amazon wants to hear — reach out here. We’re fast, tactical, and seller-focused.
Frequently Asked Questions
How long does it take to get reinstated?
Most appeals are answered within 48 hours, but complex cases can take a week or more.
Should I open a new Amazon account?
No. That’s against Amazon’s policies and can lead to a permanent ban. Always resolve your current account first.
Can I call Amazon for reinstatement help?
Not directly — but Account Health Services (AHS) may offer call support if you’re Brand Registered or flagged for critical health issues.
What if Amazon doesn’t respond?
You can escalate through Seller Support or appeal to the Executive Seller Relations team if no resolution is provided within a reasonable time.