Why Your Amazon Product Name Isn’t Updating (And How to Fix It)

You update your Amazon product title. You click save. Seller Central says “Success!” But when you check your live listing — nothing changed. This is one of the most common and frustrating issues Amazon sellers face. You make updates in good faith, but Amazon ignores them, partially accepts them, or reverts back to old versions. […]
How to Merge Amazon Listings Without Losing SEO or Sales History

If you’ve sold on Amazon long enough, you’ve probably run into a messy catalog. Duplicate ASINs. Splintered variations. Separate listings for the same product. Welcome to the world of Amazon catalog management—where merging listings isn’t just housekeeping, it’s critical to long-term growth. But merging Amazon listings isn’t something you can do casually. One wrong move […]
Should You Close an Amazon Listing? What It Really Means for Your Sales

At some point, almost every Amazon seller faces the question: should I close this listing?The problem is, Amazon doesn’t exactly explain what happens when you do. Closing a listing sounds like a simple pause button, but it has real consequences that go far beyond temporarily hiding a product. If you close a listing without understanding […]
What Is the Amazon Retail Program—and Should You Apply?

The “Amazon Retail Program” is one of those phrases that gets tossed around in DTC brand meetings and LinkedIn posts — usually with a mix of excitement, confusion, and a little bit of fear. Is it Vendor Central? A special partnership? A shortcut to exposure? If you’re wondering what it actually is, how it differs […]
Amazon Seller Account Settings You Should Double Check Right Now

Whether you’re new to Seller Central or have been selling for years, your account settings are one of the most overlooked sources of issues. We’ve seen brands struggle with suppressed listings, blocked shipping regions, inaccurate tax handling, or missed disbursements — all because of settings that were wrong, outdated, or never touched in the first […]
Why Does Amazon Ship in Such Big Boxes? Explained.

You’ve seen it before — maybe even yesterday. You open your front door and there it is: a box the size of a microwave. You slice it open, push aside the air pillows, and at the bottom? A single phone charger, or a pair of socks. So why does Amazon ship such small items in […]
What Are Amazon’s FBA Removal Fees—and How Can You Avoid Them?

What Are Amazon’s FBA Removal Fees—and How Can You Avoid Them? If you’ve ever pulled unsold inventory from Amazon’s warehouses, you’ve probably seen a charge labeled “FBA Removal Fee” on your statement. And if you weren’t expecting it, the cost can feel like a surprise tax on your business. These fees are real. They add […]
San Diego Brands: Stop Letting Generic Amazon Agencies Burn Your Ad Budget

If you’ve hired an Amazon ad agency before, you already know how this usually goes. You sit through a polished sales pitch.They promise better ACOS, better ROAS, better growth.You sign the contract.And within a few months, you’re staring at reports filled with “impressions,” “click volume,” and not much else — except a shrinking profit margin. […]
What Is a Default Bid on Amazon Ads — and Should You Change It?

Most sellers don’t think twice about their default bid on Amazon. It’s that field you fill in when setting up a campaign — and then usually forget about. But here’s the truth: that one number quietly controls how aggressive your ads are, how much you’re spending, and whether your campaign ever even gets off the […]
Step-by-Step: How to Sign Up for an Individual Seller Account on Amazon

If you’re thinking about selling on Amazon but not ready to commit to a full storefront or subscription, the Individual Seller Account is the best place to start. It’s free to open, easy to set up, and ideal if you’re testing the waters or just selling occasionally. That said, Amazon doesn’t always make the process […]