What Amazon’s Terms of Service Actually Say (and What Most Sellers Miss)

Illustration of an open book labeled "Terms of Service" next to a laptop showing the Amazon logo, with a checkmark and question mark symbol.

If you’re selling on Amazon and haven’t read the full Terms of Service (TOS), you’re not alone. Most sellers never do—until they get suspended. The TOS is long, dense, and written in Amazon’s signature blend of vagueness and control. But understanding it isn’t optional if you want to build a brand that lasts. Here’s a […]

Why Your New Amazon Listing Is Inactive — And How to Fix It Fast

Illustration of a computer screen showing an inactive Amazon product listing with a red "INACTIVE" stamp, warning icon, and question mark.

If you just created a new Amazon listing and it’s already inactive, you’re not alone. This happens more often than most sellers realize — and it’s frustrating. You’ve entered all your info, uploaded photos, and hit publish… only to find your listing buried in “Inactive” status. No sales, no visibility, and no clear reason why. […]

What Are “Other Attributes” in Amazon Listings — And Do They Really Matter?

Illustration showing Amazon listing details with a focus on "Other Attributes" section and a graph indicating growth

If you’ve ever poked around your backend listing settings in Seller Central and stumbled on a field labeled “Other Attributes,” you’re not alone in wondering: What exactly does this do? It’s not obvious. And Amazon doesn’t exactly roll out the red carpet with documentation. But here’s the truth: while not as visible as your bullet […]

Smart Amazon Bundling Ideas to Increase Your Average Order Value

Illustration of Amazon product bundling with consumer goods, shopping cart, and upward sales graph

Every seller on Amazon eventually runs into the same wall: you spend more and more to acquire customers, but profit growth stalls. That’s where bundling changes the game. Instead of constantly chasing new customers, smart bundling strategies help you extract more revenue from every single order you’re already driving. The mistake most sellers make is […]

Why Your Amazon Product Name Isn’t Updating (And How to Fix It)

Amazon product title not updating with listing edit issues and catalog conflict

You update your Amazon product title. You click save. Seller Central says “Success!” But when you check your live listing — nothing changed. This is one of the most common and frustrating issues Amazon sellers face. You make updates in good faith, but Amazon ignores them, partially accepts them, or reverts back to old versions. […]

How to Merge Amazon Listings Without Losing SEO or Sales History

Amazon listing merge process with product pages, review stars, and growth charts

If you’ve sold on Amazon long enough, you’ve probably run into a messy catalog. Duplicate ASINs. Splintered variations. Separate listings for the same product. Welcome to the world of Amazon catalog management—where merging listings isn’t just housekeeping, it’s critical to long-term growth. But merging Amazon listings isn’t something you can do casually. One wrong move […]

Should You Close an Amazon Listing? What It Really Means for Your Sales

Amazon listing closure concept with packages, sales decline chart, and listing deactivation icon

At some point, almost every Amazon seller faces the question: should I close this listing?The problem is, Amazon doesn’t exactly explain what happens when you do. Closing a listing sounds like a simple pause button, but it has real consequences that go far beyond temporarily hiding a product. If you close a listing without understanding […]

What Is the Amazon Retail Program—and Should You Apply?

Amazon retail program application concept illustration

The “Amazon Retail Program” is one of those phrases that gets tossed around in DTC brand meetings and LinkedIn posts — usually with a mix of excitement, confusion, and a little bit of fear. Is it Vendor Central? A special partnership? A shortcut to exposure? If you’re wondering what it actually is, how it differs […]

Amazon Seller Account Settings You Should Double Check Right Now

Amazon seller account settings checklist screen

Whether you’re new to Seller Central or have been selling for years, your account settings are one of the most overlooked sources of issues. We’ve seen brands struggle with suppressed listings, blocked shipping regions, inaccurate tax handling, or missed disbursements — all because of settings that were wrong, outdated, or never touched in the first […]

Why Does Amazon Ship in Such Big Boxes? Explained.

Amazon shipping box with small item and packaging inefficiency

You’ve seen it before — maybe even yesterday. You open your front door and there it is: a box the size of a microwave. You slice it open, push aside the air pillows, and at the bottom? A single phone charger, or a pair of socks. So why does Amazon ship such small items in […]