Amazon Black Friday Sales Data That Will Change How You Plan Your 2025 Strategy
Amazon’s Black Friday 2024 performance just rewrote the playbook for what sellers need to know about 2025. Amazon’s Black Friday 2024 sales reached $900 million, and the data reveals patterns that most sellers are completely missing. If you’re planning your 2025 Black Friday strategy based on what worked three years ago, you’re already behind. The market […]
Amazon Black Friday Pricing Psychology: What Actually Makes Customers Buy
Black Friday generates mind-boggling numbers on Amazon. In 2023, Amazon facilitated over 1 billion items sold during its 11-day Black Friday event, with customers spending an average of $397.64 per person. But here’s what most sellers don’t understand: these massive sales aren’t just about offering the biggest discounts. The real game is psychological. Successful Amazon sellers […]
Why Subscribe & Save Should Be Part of Your Amazon Sales Strategy
Amazon sellers who ignore Subscribe & Save are missing a fundamental shift in how customers shop. While most sellers chase one-time transactions, successful brands are building recurring revenue streams that compound monthly. 23% of U.S. Amazon customers had an active Subscribe and Save order in 2024, and these customers represent Amazon’s most valuable segment. They […]
Why Amazon Thinks Headphones and Deodorant Go Together
Someone at Amazon’s Seattle headquarters probably has the strangest job in tech: explaining why their recommendation algorithm thinks explosive chemicals and ball bearings make a great combo purchase. Back in 2017, British journalists at Channel 4 News were poking around Amazon when they stumbled onto something disturbing. The site’s “Frequently Bought Together” feature was helpfully suggesting bomb-making […]
The Strangest Things You Can Actually Buy on Amazon for Under $20
Ever fallen down an Amazon rabbit hole at 2 AM and wondered who comes up with this stuff? We’ve all been there – scrolling through endless product pages and suddenly stumbling across something so bizarre you have to check if it’s a joke. Spoiler alert: it’s usually not.
These 5 Funny Amazon Reviews Are So Ridiculous They Actually Boosted Sales
We’ve all been there – scrolling through Amazon at 2 AM, maybe looking for something completely normal like phone chargers, and suddenly you’re reading the most unhinged product review you’ve ever seen. But here’s the thing that’ll blow your mind: some of these reviews have actually made products sell better than traditional marketing ever could. […]
5 Signs Your Amazon Business Needs Professional Help
Running an Amazon business is like juggling while riding a unicycle. At first, you might be able to keep a few balls in the air, but as your business grows, the complexity becomes overwhelming. We see it all the time—sellers who started strong but hit a wall they can’t seem to break through on their […]
How Top Amazon Sellers Dominate Black Friday (Behind-the-Scenes Strategy Guide)
You know that feeling when Black Friday rolls around and you watch other Amazon sellers absolutely crush it while you’re scrambling to figure out why your “great deals” barely moved the needle? We see it happen every year with sellers who come to us after disappointing holiday performance. Here’s the thing most people don’t realize: […]
The Real Cost of Managing Amazon In-House vs Hiring an Agency (2025 Breakdown)
Every Amazon seller faces this decision eventually. Your business is growing, you’re drowning in PPC campaigns, inventory planning, and listing optimization, and you’re wondering: should I hire someone in-house or work with an agency? Most sellers make this decision based on sticker shock from agency proposals without calculating the real cost of doing it themselves. […]
Amazon’s Built-In A/B Testing Tool That’s Doubling Seller Conversion Rates
Here’s something that’ll blow your mind: Amazon has a completely free A/B testing tool built right into Seller Central that most sellers have never even heard of. It’s called “Manage Your Experiments,” and it’s helping smart sellers systematically double their conversion rates while their competitors are still guessing what works. We’re talking about real split […]