Why Amazon Thinks Headphones and Deodorant Go Together
Someone at Amazon’s Seattle headquarters probably has the strangest job in tech: explaining why their recommendation algorithm thinks explosive chemicals and ball bearings make a great combo purchase. Back in 2017, British journalists at Channel 4 News were poking around Amazon when they stumbled onto something disturbing. The site’s “Frequently Bought Together” feature was helpfully suggesting bomb-making […]
The Strangest Things You Can Actually Buy on Amazon for Under $20
Ever fallen down an Amazon rabbit hole at 2 AM and wondered who comes up with this stuff? We’ve all been there – scrolling through endless product pages and suddenly stumbling across something so bizarre you have to check if it’s a joke. Spoiler alert: it’s usually not.
5 Signs Your Amazon Business Needs Professional Help
Running an Amazon business is like juggling while riding a unicycle. At first, you might be able to keep a few balls in the air, but as your business grows, the complexity becomes overwhelming. We see it all the time—sellers who started strong but hit a wall they can’t seem to break through on their […]
Amazon’s Built-In A/B Testing Tool That’s Doubling Seller Conversion Rates
Here’s something that’ll blow your mind: Amazon has a completely free A/B testing tool built right into Seller Central that most sellers have never even heard of. It’s called “Manage Your Experiments,” and it’s helping smart sellers systematically double their conversion rates while their competitors are still guessing what works. We’re talking about real split […]
Why Smart Sellers Partner with Agencies Before Prime Big Deal Days (Instead of Going Solo)
Amazon’s Prime Big Deal Days has quickly become one of the most lucrative sales events of the year, generating billions in revenue and creating massive opportunities for sellers. Yet every October, we watch countless brands scramble at the last minute, throwing together hastily planned campaigns and hoping for the best. Meanwhile, the smart sellers, the […]
Alexa Voice Search SEO: Optimizing Amazon Listings for Voice Commerce
Voice shopping is revolutionizing how customers discover and purchase products on Amazon. With over 100 million Alexa-enabled devices worldwide, voice commerce has become a game-changer for sellers who want to stay ahead of the competition. If you’re not optimizing your Amazon listings for Alexa voice search, you’re missing out on a massive opportunity to reach […]
Amazon Prime Day 2025: Everything You Need to Know About This Year’s Record-Breaking Sale
Amazon Prime Day 2025 just wrapped up last week (July 8-11), and wow – what a ride it was! If you’re still wondering whether you missed out or trying to figure out what all the fuss was about, we’ve got you covered. Let us break down everything that happened during Amazon’s biggest Prime Day event ever. […]
What “Not Authorized” Means on Amazon — And How Sellers Can Respond
You’re scrolling your listings or product search results, and suddenly you see it: “Not Authorized.” Whether it’s next to your ASIN, your brand, or a specific seller name — it’s a red flag. And if you don’t know how to respond, it can quietly kill your sales, hijack your traffic, and damage your brand. So […]
Does Amazon FBA Really Work? A Breakdown for 2025
If you’re wondering, does Amazon FBA really work?, you’re not alone. The model sounds ideal — Amazon stores your products, ships them, and even handles customer service. But does it actually work the way it’s advertised? And more importantly, does it still work in 2025, now that competition is fiercer and fees are rising? Let’s […]
Best Amazon Keyword Tools in 2025 (That Actually Help You Rank)
Most keyword tools tell you what’s being searched. The best ones tell you what’s worth targeting. As an Amazon-first agency that’s scaled brands from launch to top of category, we’ve used every tool under the sun. Most? Overhyped dashboards that regurgitate public data. The few worth paying for? They fuel real strategy, not just reports. […]