Amazon Prime Day 2025 just wrapped up last week (July 8-11), and wow – what a ride it was! If you’re still wondering whether you missed out or trying to figure out what all the fuss was about, we’ve got you covered. Let us break down everything that happened during Amazon’s biggest Prime Day event ever.
What Made Prime Day 2025 Different
This year’s Prime Day was unlike any other we’ve seen. For the first time in the event’s 10-year history, Amazon extended Prime Day from the usual two days to four full days, giving shoppers from July 8-11 to snag deals. That’s 96 hours of non-stop shopping madness – and honestly, our wallets are still recovering.
Amazon announced that Prime Day 2025 was its biggest Prime Day event ever, with customers saving billions on deals across more than 35 product categories. The numbers don’t lie – this was truly a record-breaking event.
The Numbers Behind the Madness
Let’s talk about what actually happened during those four hectic days. Prime members purchased millions of Alexa-enabled devices, with the Ring Battery Doorbell and Fire TV Stick HD being two of the event’s best-selling items. But here’s what surprised me most: according to Numerator’s annual Amazon Prime Day Tracker, necessities were the top sellers this year, with home goods and household essentials being the top two categories.
That means people weren’t just splurging on fancy gadgets – they were smart shopping for everyday items. Some of the top sellers included Premier Protein Shakes, Liquid I.V. packets, and Amazon Basics Paper Plates. Pretty practical, right?
The Hottest Deals That Had Everyone Talking
If you’re wondering what deals were actually worth the hype, here are some of the standouts that caught our attention:
Tech Deals That Delivered
- Apple AirPods Pro 2 – These were flying off the virtual shelves
- Apple Watch Series 10 at a whopping $120 discount – and surprisingly, some of these deals are still available!
- Samsung smart TVs with up to 34% off, including a sleek 65-inch model
Home & Beauty Must-Haves
- BIODANCE Bio Collagen Real Deep Mask – apparently a beauty favorite
- Dawn Platinum Powerwash Dish Spray – because even dish soap gets the Prime Day treatment
- Fullstar vegetable chopper with over 115,000 positive reviews
Amazon’s Own Devices
Amazon really went all-out promoting their own products, with discounts up to 70% off on everything from Echo Buds to Blink video doorbells. The Fire HD 10 tablet was 50% off, featuring a 10.1-inch vibrant Full HD screen.
What’s New: “Today’s Big Deals”
One of the coolest new features this year was “Today’s Big Deals” – themed daily deal drops featuring some of the most exciting deals of the event, exclusive to Prime members. These special offers launched daily at midnight PDT from top brands like Samsung, Kiehl’s, and Levi’s, and they were only available for a limited time while supplies lasted.
This kept things fresh throughout the four-day event and gave people a reason to keep checking back daily.
The Reality Check: Was It All Hype?
Look, we’ll be honest with you – not every “deal” was actually amazing. Despite the promotional tone, it’s difficult to assess how much real value shoppers received, as Amazon did not provide detailed breakdowns of discount percentages. The company loves throwing around phrases like “millions of deals” and “billions in savings,” but without independent analysis, it’s hard to verify exactly how good these deals really were.
That said, there were definitely some legitimate steals to be found, especially if you knew what to look for.
Small Businesses Won Big Too
“We started with one goal — a cookie everyone could enjoy, Today’s Prime Day deal is our way of putting that joy in more hands, more homes, and more school lunches.”— KC Styers
KC Sunshine was one of many businesses that saw an increase in sales during Prime Day. For some companies like them, it was an opportunity to showcase their product in front of millions, for customers it was a way to try a new product at a discounted price.
It’s nice to know that while Amazon was raking in the profits, smaller businesses were getting a piece of the action too.
Still Time to Save: Post-Prime Day Deals
If you’re reading this thinking “ugh, I totally missed it,” don’t panic! Some of the best Prime Day deals are still hanging around. Amazon continues to sell the Apple Watch Series 10 at a $120 discount, and now you don’t even need to be a Prime member to save big.
We’ve been keeping an eye on the lingering deals, and while they’re not as numerous as during the main event, there are still some solid savings to be found if you know where to look.
Looking Ahead: What This Means for Future Shopping
Prime Day 2025 extending to four days feels like Amazon testing the waters for an even bigger shopping event. With Amazon holding two Prime Day events in recent years – one in July and a second in October called “Prime Big Deal Days” – I wouldn’t be surprised if we see this trend continue.
The success of this year’s event also shows that shoppers are increasingly looking for practical deals on everyday items, not just flashy electronics. That’s probably good news for all our budgets!
The Bottom Line
Amazon Prime Day 2025 was genuinely impressive in terms of scale and participation. The four-day format gave Prime members more time than ever to shop and save, and the numbers suggest people took full advantage.
Whether it was actually the “best deals of the year” is debatable, but there’s no denying that millions of people found value in the event. The key, as always, was knowing what you wanted, doing your research beforehand, and not getting caught up in the hype of deals that weren’t actually that great.
If you missed out this time around, don’t worry – Amazon isn’t going anywhere, and with their track record, we’ll likely see another major sale event before the holidays. In the meantime, keep an eye out for those lingering post-Prime Day deals – some of them are genuinely worth your time.
Did you score any great deals during Prime Day 2025? We’d love to hear about your wins (and maybe your impulse purchases that you’re now questioning) in the comments below!
Looking for more Amazon tips? Follow us to stay updated on the latest Amazon news throughout the year.