If you’ve ever poked around your backend listing settings in Seller Central and stumbled on a field labeled “Other Attributes,” you’re not alone in wondering: What exactly does this do? It’s not obvious. And Amazon doesn’t exactly roll out the red carpet with documentation.
But here’s the truth: while not as visible as your bullet points or product title, these backend fields can absolutely affect how Amazon’s A9 algorithm classifies and ranks your listings—especially for long-tail and filter-based searches.
Let’s break down what these fields actually are, how they impact your organic visibility, and how to use them to your advantage.
What Are “Other Attributes” on an Amazon Listing?
“Other Attributes” is a backend field in the listing creation and edit interface, usually tucked away under the More Detailstab in Amazon’s flat file templates or the edit product page for individual ASINs.
Think of it like a hidden metadata field. These aren’t customer-facing, but Amazon uses them to:
- Improve product classification
- Refine search relevance
- Power specific filters and search facets in category pages
Common use cases for “Other Attributes” include:
- Shape (for items like furniture or containers)
- Flavor (for consumables)
- Material (for apparel or kitchenware)
- Size type (for fashion)
- Compatibility (for electronics or auto parts)
These fields are especially important in categories with refined navigation, like Automotive or Grocery, where customers rely on specific filters.
Do They Actually Impact Amazon SEO?
Yes—just not in the way most sellers think.
“Other Attributes” won’t magically rank you on Page 1 for a broad keyword like “protein bar.” But they can help you show up for long-tail, filtered, or feature-specific searches—like:
- “gluten-free protein bar with chia”
- “round silicone baking mat”
- “non-toxic dog shampoo with lavender scent”
When a customer selects filters or types a detailed query, Amazon uses backend fields (including “Other Attributes”) to determine which ASINs surface.
If you’ve left those fields blank? You won’t even be considered.
How to Optimize “Other Attributes” the Right Way
Follow these rules to get it right:
1. Use the exact value format Amazon expects.
Every attribute has a defined format. For example, “Shape” might accept values like “Round,” “Square,” or “Rectangle”—not “circle” or “round-shaped.” You can find acceptable values in Amazon’s category-specific flat files.
2. Don’t keyword-stuff.
Amazon ignores or suppresses listings that treat backend fields like keyword spamming zones. Keep inputs clean and relevant.
3. Prioritize high-impact attributes.
If your category uses filters for flavor, material, or use case, prioritize filling those out. Browse your live category page to see what filters customers can apply.
4. Check how competitors are using them.
You can see how optimized a listing is by reviewing filter behavior in search results. If a competitor appears in filtered views you don’t—chances are they’re filling out “Other Attributes” that you aren’t.
Example Scenario: What Happens When You Miss a Key Attribute
Let’s say you sell a line of natural pet treats. You know they’re grain-free, and you’ve even mentioned that in your bullet points and backend search terms. But a customer shopping in the “Dog Treats” category clicks the “Grain-Free” filter to narrow their options. If you never filled out the “Dietary Feature” attribute in the backend with “Grain-Free,” your product won’t show up—even if it’s a perfect match.
That single oversight could block your listing from thousands of searches, costing you serious visibility and sales. The fix? Simply input the correct value in the “Other Attributes” field—and suddenly you’re back in the game.
So… Do “Other Attributes” Really Matter?
If you want to rank for long-tail searches, appear in filters, and maximize organic reach in competitive categories—the answer is a clear yes.
But you have to know what attributes matter in your niche, how Amazon reads them, and where to input them correctly.
Need Help Fixing or Auditing Your Backend Listing Fields?
At Space Command, we live in the backend. Whether you’re using flat files, dealing with suppressed listings, or trying to scale into new keyword territory, we’ll find the blind spots most agencies miss. Reach out here and let’s clean up the parts of your catalog that are quietly holding you back.
FAQ
Where do I find “Other Attributes” in Seller Central?
You’ll find them under the “More Details” tab when editing a listing, or in the flat file column titled “Other Attributes” for your product type.
Can I see if an attribute is helping me rank?
Yes. Tools like Helium 10 or Data Dive can help track keyword indexing. If a long-tail term matches your backend attributes, you may see improved indexing.
Do “Other Attributes” show on the product page?
No. They’re backend only—customers don’t see them, but Amazon uses them to classify and filter results.
Do I need to use all of them?
Not necessarily. Prioritize attributes tied to filters or niche-relevant search terms in your category.