Let’s cut to the chase: Amazon shoppers spend over $1.6 billion every single day. That’s not a typo. That’s the scale we’re working with in 2025—and if you’re a brand wondering whether Amazon is still a good place to grow, this stat alone should be your wake-up call.
But let’s dig deeper. Where’s the money actually going? And more importantly: what does that mean for you as a seller trying to carve out your share?
Amazon’s Daily Spend, Broken Down
According to Amazon’s most recent earnings reports, they generated $575 billion in net revenue in 2024. That breaks down to:
- $1.6 billion per day
- $66.5 million per hour
- $1.1 million per minute
And a huge chunk of that isn’t from Prime Video or AWS—it’s from retail. From shoppers clicking “Add to Cart” on everything from mascara to protein powder to portable saunas.
But that tidal wave of spending doesn’t mean your products will sell themselves.
So… Where’s That Money Going?
Understanding where customers spend on Amazon is what separates top sellers from everyone else. Right now, the biggest drivers of daily sales include:
- Household & consumables: Grocery, cleaning products, wellness goods
- Health & personal care: Vitamins, supplements, beauty
- Electronics & accessories: Wearables, chargers, home tech
- Pet care: Food, supplements, gear
- Home improvement: Storage, tools, lighting
Want to compete in one of these verticals? You’ll need to stand out on price, quality, and content—and back that with the right advertising strategy.
What Daily Spend Means for You as a Seller
If $1.6 billion a day is being spent on Amazon, your job is to capture a sliver of it. But just listing your product isn’t enough anymore.
You need to:
- Rank for high-converting keywords
Tools like Helium 10 or Data Dive help identify search demand and gaps in your category. - Run strategic Amazon ads
Use Sponsored Products and Sponsored Brands with proper bid segmentation—not just blanket boosts. - Build listings that convert
Think bullet points, image stacks, and A+ Content that clearly answer one thing: why yours? - Monitor your data daily
Platforms like SellerApp and Perpetua can help track real-time performance and adjust spend to hit your ROI.
Market Opportunity vs. Market Waste
Here’s the truth: Amazon isn’t saturated—it’s segmented. The brands that win know how to:
- Avoid keyword cannibalization
- Maximize AOV with smart bundles
- Use Brand Analytics to spot pricing trends
- Launch products that actually fill gaps
If you’re still guessing, you’re burning spend. But if you treat Amazon like a performance channel, there’s never been a better time to scale.
Want a Piece of That $1.6 Billion?
At Space Command, we specialize in helping brands plug into the real buying power on Amazon—with precision. Whether you’re starting from scratch or cleaning up a legacy listing mess, we build strategies that target the right slice of that daily spend. Not the noisy part. The profitable one.
Let’s capture more of that $1.6 billion—intentionally.
Talk to Space Command and let’s build a smarter path to growth.
FAQ
How much money is spent on Amazon daily?
Roughly $1.6 billion per day, based on Amazon’s 2024 revenue of $575 billion.
Is Amazon too competitive to sell on in 2025?
No—Amazon is competitive, but not saturated. The winners are brands with strong positioning, data-driven listings, and optimized ads.
Which Amazon categories get the most sales?
Grocery, personal care, electronics, pet, and home goods consistently dominate Amazon’s top sales volume.
Can a new seller still succeed?
Yes—with the right keyword strategy, branding, and advertising, new sellers can break into competitive markets.
What tools can help analyze Amazon traffic and spend?
Use Helium 10, Data Dive, SellerApp, and Perpetua to research keywords, track sales, and manage performance.